What a real estate agent's website must show in Vermont

Does a website count as advertising in Vermont?

• Yes. Advertising is defined to include print ads of any type, the internet, email and electronic media, stationery, business cards and "For Sale" signs. Code Vt. R. 04-030-290, §4.12

  “"Advertising" includes print ads of any type, internet, email, or electronic media, stationery, business cards, individual "For Sale" signs and other audio, visual or print depictions or notices of real estate offered for sale or brokerage services.”

What every advertisement must show

• The brokerage firm's registered name, as on its registration issued by the Office of Professional Regulation, conspicuously displayed. Code Vt. R. 04-030-290, §4.12

• That name as the most prominent and largest identifier in the ad, larger than your name, your phone number, your team name and your web address. Code Vt. R. 04-030-290, §4.12

  “The brokerage firm's registered name shall be the most prominent and largest identifier. This means the brokerage firm's registered name shall be larger than items such as the agent's name, phone number, team name and web address.”

Websites specifically

• There is no separate website rule; the internet and email are advertising, so a website shows the firm's registered name as its largest identifier, larger than your name and your web address. Code Vt. R. 04-030-290, §4.12

• Ads for properties listed by another brokerage must also conspicuously show the listing firm's registered name and the listing agent's name. Code Vt. R. 04-030-290, §4.12

Team names

• Vermont's rules have no team-name provision; the size rule covers teams: the firm's registered name must be larger than any team name in the ad. Code Vt. R. 04-030-290, §4.12

What gets agents in trouble

• Any ad where your name, phone number, team name or web address is as large as, or larger than, the firm's registered name. Code Vt. R. 04-030-290, §4.12

• Advertising another firm's listing without conspicuously showing that firm's registered name and the listing agent's name. Code Vt. R. 04-030-290, §4.12

Worth knowing

• Marketing property you have an ownership interest in requires every ad to disclose that the owner is a Vermont licensee. For Sale signs must also meet state and municipal sign law (for example, no more than six square feet in total on one premises). Code Vt. R. 04-030-290, §4.12

• Section 4.12 does not require a license number; it requires the firm's registered name as the largest identifier. Code Vt. R. 04-030-290, §4.12

How many agents this applies to

168 real estate agents were working in Vermont when we last counted, across 2 brokerage offices. That is agents with a live profile on a brokerage's own site, not everyone holding a licence, so it is the population these rules actually bind day to day. The Vermont brokerage directory breaks it down office by office. Counted 2026-10-07.

Sources

This page paraphrases the rules; the rules themselves are what bind you. Each was read on the date shown. If the Commission changes a rule, the page will lag until it is read again.

• Code Vt. R. 04-030-290, §4.12 — Advertising (and §1.8 definitions) — read 2026-10-07
• Regulator: Vermont Real Estate Commission (Office of Professional Regulation)

Not legal advice. When a rule and this page disagree, the rule wins; when in doubt, ask your broker or the Commission.

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