What a real estate agent's website must show in Indiana

Does a website count as advertising in Indiana?

• Yes, by name. The rule lists Internet advertising with display and classified advertising, signs and business cards, and has a separate paragraph for Internet, television and radio advertising. 876 IAC 8-1-8

  “Any display, classified advertising, signs, Internet advertising, or business cards that carry a broker's name must contain the name of the broker company with whom the broker is associated”

What every advertisement must show

• The name of the broker company you are associated with, clearly visible, on any ad that carries your name. All advertising is under the broker company's direct supervision and in its name. 876 IAC 8-1-8

  “said broker company's name must be clearly visible. All advertising shall be under the direct supervision and in the name of the broker company.”

• The broker company's name either as it appears on its license from the Commission or as its publicly known name. 876 IAC 8-1-8

Websites specifically

• Internet advertising that carries your name must carry the broker company's name (licensed or publicly known). 876 IAC 8-1-8

• In electronic displays of limited information where the company name isn't practical, such as thumbnails, text messages and tweets, it can be left out if the display links to one that includes it. 876 IAC 8-1-8

  “the broker company's name does not need to be included if the electronic display is linked to a display that includes the broker company's name”

Team names

• Rule 8-1-8 has no team-name provision. Any ad that carries an individual broker's name, a team's ad included, needs the broker company's name clearly visible, and all advertising runs in the broker company's name. 876 IAC 8-1-8

What gets agents in trouble

• Advertising in a way that suggests the property is offered by a private party not in the real estate business. 876 IAC 8-1-8

• "Blind" ads showing only a post office box, telephone number or street address. 876 IAC 8-1-8

• Advertising, offering or placing a sign on any property without the written consent of the owner or the owner's authorized agent. 876 IAC 8-1-8

Worth knowing

• 876 IAC 8-1-8 does not require a license number, a phone number or an address in advertising; it requires the broker company's name. 876 IAC 8-1-8

How many agents this applies to

2,273 real estate agents were working in Indiana when we last counted, across 23 brokerage offices. That is agents with a live profile on a brokerage's own site, not everyone holding a licence, so it is the population these rules actually bind day to day. The Indiana brokerage directory breaks it down office by office. Counted 2026-10-07.

Sources

This page paraphrases the rules; the rules themselves are what bind you. Each was read on the date shown. If the Commission changes a rule, the page will lag until it is read again.

• 876 IAC 8-1-8 — Advertising requirements; name of broker company; prohibitions — read 2026-10-07
• Regulator: Indiana Real Estate Commission (Indiana Professional Licensing Agency)

Not legal advice. When a rule and this page disagree, the rule wins; when in doubt, ask your broker or the Commission.

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