What a realtor website costs in 2026

The honest range

A realtor website costs somewhere between nothing and about ten thousand dollars in the first year. That is a useless answer on its own, so here is how the market actually breaks into tiers:

• Do it yourself: $0 to $300 a year, plus your weekends. A general site builder, a template, your own photos and copy. Cheap in cash, expensive in hours.
• Agent template builders: roughly $700 to $1,100 a year. Products made for real estate, with listing pages built in. Usually a monthly fee plus an IDX add-on.
• IDX lead platforms: $2,700 to $5,400 and up. Full MLS search on your site, CRM, drip campaigns. Priced for teams buying paid traffic, with setup fees and contracts.
• Luxury agencies: $7,000 and up in year one. Custom design, a project manager, a multi-week build. Priced for top producers and brokerages.

The tier you need depends on one question: are you trying to compete with Zillow for buyer search traffic, or are you trying to make sure that when someone Googles your name, they like what they find? Most solo agents are doing the second, and the second is cheap.

First-year cost, side by side

Monthly fees flatter everyone. The number that matters is what leaves your account in the first twelve months, so this table adds the setup fee and the IDX add-on to the monthly plan.

Figures are as of September 2026, taken from each company’s published pricing or starting prices, and rounded. “From” means the entry tier; higher tiers cost more. Where a company lists setup or IDX as a separate charge without a public figure, the total is approximate. Check the vendor before you sign anything.

What each tier actually buys

DIY builders

Wix and Squarespace give you a capable general-purpose builder and a real domain for the price of a couple of coffees a month. What they do not give you is anything real-estate shaped: no listing pages, no per-listing enquiry forms, no broker-disclosure footer, no idea what a “featured property” is. You will build all of that from generic blocks, and you will resize every photo yourself. Budget two or three weekends for a first version and a few hours every time you list a home.

Agent template builders

Placester, AgentFire and their peers are built for agents. Listing pages, agent bio layouts and lead forms come out of the box. The catch is the add-ons: IDX is typically a separate monthly fee, some charge setup, and the entry price often buys a template with a paid upgrade path for anything custom. Still, for around a thousand dollars a year you get a professional site without doing it all by hand.

IDX lead platforms

Real Geeks and its category are lead-generation machines that happen to include a website. The website exists to capture buyers who register to search listings, then feed them into a CRM and drip sequence. That works when you are also spending a few hundred to a few thousand dollars a month on ads to fill the funnel. Without ad spend, you are paying for a search engine nobody visits.

Luxury agencies

Luxury Presence and similar firms sell a designed product: custom layouts, professional copy support, a project timeline and an account manager. For a team with a brand to protect and a marketing budget to match, it is a reasonable purchase. For a solo agent, the $3,500 setup alone is more than seven years of SiteCurb.

The hidden costs

The monthly fee is the one they want you to look at. These are the ones you should:

• Setup fees. $500 to $3,500 up front, paid before you have seen a single lead. Often non-refundable.
• IDX fees. $10 to $60 a month, billed forever, sometimes with a separate MLS agreement to sign. See our guide to whether you need IDX at all.
• Contracts. Annual terms are common at the higher tiers. Cancelling in month four can mean paying for months five through twelve.
• Demo calls. If you have to book a call to learn the price, you are being sold to, and the price is whatever the rep thinks you will accept.
• Your hours. A weekend fighting a page builder is a weekend not prospecting. At any reasonable hourly value, DIY is not free.

What a solo agent actually needs

Strip away the sales language and an individual agent’s website has five jobs. It has to load fast on a phone. It has to show your listings with good photos. It has to say who you are and where you work in your own words. It has to get an enquiry into your inbox within seconds. And it has to live at an address you own, so it survives a change of brokerage.

Nothing on that list requires an MLS feed, a CRM or a project manager. It requires a good template, a photo optimizer so your listing images do not weigh four megabytes each, and a contact form that emails you instantly with reply-to set so you can answer from your phone. That is what SiteCurb is: six templates, your listings with auto-optimized photos, tagline and why-me and testimonial fields for your voice, contact and per-listing enquiry forms, and a “get new listings first” subscriber block, at yourname.sitecurb.com, for $39 a month.

Questions people ask