Guides
How much does a realtor website cost in 2026?
Realtor website pricing is deliberately hard to find. Here is the whole range, with setup fees, IDX and contracts added in, for the first year and for three years. Every price is sourced and dated.
Updated October 2026
The short answer
- DIY builder: about $200 to $470 a year, plus the weekends you spend building it.
- Agent template builder with IDX: about $1,000 a year.
- IDX lead platform or designed site: $2,700 to $5,400 in year one, with setup fees and often a contract.
- Luxury agency: $6,100 and up in year one; $13,300 or more over three years.
- Hiring a designer for a one-off build: $200 to $25,000+ up front, then hosting and upkeep every month.
- SiteCurb: $39 a month. $468 a year, $1,404 over three, nothing added.
Work out your own with the three-year cost calculator.
Real estate website pricing: the honest range
A realtor website costs somewhere between nothing and about ten thousand dollars in the first year. That is a useless answer on its own, so here is how the market actually breaks into tiers:
- Do it yourself: $0 to $470 a year, plus your weekends. A general site builder, a template, your own photos and copy. Cheap in cash, expensive in hours.
- Agent template builders: roughly $700 to $1,100 a year. Products made for real estate, with listing pages built in. Usually a monthly fee plus an IDX add-on.
- IDX lead platforms and designed sites: $2,700 to $5,400 and up. Full MLS search on your site, often a CRM, or a designer building it for you. Priced with setup fees, and some with contracts.
- Luxury agencies: $6,100 and up in year one. Custom design, a project manager, a multi-week build. Priced for top producers and brokerages.
The tier you need depends on one question: are you trying to compete with Zillow for buyer search traffic, or are you trying to make sure that when someone Googles your name, they like what they find? Most solo agents are doing the second, and the second is cheap.
Year one and three years, side by side
Monthly fees flatter everyone. The numbers that matter are what leaves your account in the first twelve months, and what the same plan costs if you keep it three years. This table adds the setup fee and the IDX add-on to the entry plan.
| Product | Monthly | Setup | IDX | Year one | 3 years |
|---|---|---|---|---|---|
| Luxury Presence | not published ($300–$500 reported) | $2,500–$3,500 by plan (their blog) | in the build | $6,100–$9,500 | $13,300–$21,500 |
| Real Geeks | $399 | $500 | $10/mo per board | $5,408 | $15,224 |
| AgentFire | $165 | $800+ | included | $2,780 | $6,740 |
| Placester | $59 | none listed | $25/mo | $1,008 | $3,024 |
| Squarespace (DIY) | $19–$29 billed yearly | none | not built in | $228–$348+ your time | $684–$1,044+ your time |
| Wix (DIY) | $17–$39 billed yearly | none | not built in | $204–$468+ your time | $612–$1,404+ your time |
| SiteCurb | $39 | $0 | $0 | $468 | $1,404 |
Entry plans, as of the dates in the sources below. For Wix and Squarespace the range runs from the cheapest paid plan up to Business on Wix and Core on Squarespace, billed yearly. “Reported” means the vendor does not publish the figure and it comes from reviewers who were quoted, so Luxury Presence's totals are ranges: its own setup-fee range plus the reported monthly range. Higher tiers cost more. Luxury Presence and Real Geeks run 12-month (Real Geeks: 6- or 12-month) commitments, so leaving early does not cut the bill. Check the vendor before you sign anything.
Sources: Real Geeks pricing ($399/mo, $500 setup, IDX $10/board/mo, 6- or 12-month commitment), read 6 Sep 2026; AgentFire pricing (design packages $800 / $2,750 / $6,500, Pro $165/mo, IDX included, no long-term contracts), read 6 Sep 2026; Placester pricing (Agent Essential $59/mo, IDX support fee $25/mo, no contract), read 6 Sep 2026; Wix plans (Light $17 to Business $39/mo on yearly billing), read 1 Oct 2026; Squarespace pricing (US: Basic $19/mo and Core $29/mo billed yearly, $25 and $39 month to month), as of 29 Sep 2026; Luxury Presence Plans page (12-month agreement, one-time setup fee, no prices shown), read 1 Oct 2026; Luxury Presence blog: Best Real Estate Marketing Services, 11 Aug 2026 (setup fee $2,500 to $3,500 depending on plan), read 1 Oct 2026; Pinova: Luxury Presence Pricing in 2026 (reported monthly prices, Launch about $300 to $500), read 1 Oct 2026; Luxury Presence: How Much Does a Real Estate Website Cost in 2026? (template, semi-custom and custom ranges), read 1 Oct 2026.
Work out your own three-year cost
Choose a platform and a plan, switch IDX on or off, and set how long you would keep it. Every starting number is a sourced price from our pricing guides, and each result names its source. Where a vendor publishes only a range, or no price at all, the answer is a range until you type in your own quote.
If you hire a designer instead
The other way to buy a site is a one-off build: a freelancer or agency designs it, then you pay for hosting, the IDX feed and upkeep every month after. Luxury Presence’s own 2026 cost guide puts the ranges like this (their figures, not ours):
| Template | Semi-custom | Fully custom | |
|---|---|---|---|
| Initial build | $200–$1,000 | $1,000–$5,000 | $5,000–$25,000+ |
| Hosting | $10–$50/mo | $30–$100/mo | $50–$300/mo |
| IDX | often unavailable | $500–$1,500 setup + $50–$100/mo | usually included, $50–$125/mo |
| Maintenance | $0–$50/mo | $50–$200/mo | often in the subscription |
| Year one | $320–$1,600 | $2,460–$8,900 | $6,200–$30,000+ |
Two things those numbers leave out. First, a one-off build is frozen the day it launches: every new listing, photo swap or bio change is either your job in someone else’s system or another invoice. Second, the build cost is sunk. If you change your mind in year two, you pay for the next site from zero. A subscription builder made for agents folds the build, hosting and upkeep into one monthly price you can stop.
What each package actually buys
DIY builders
Wix and Squarespace give you a capable general-purpose builder and a real domain for the price of a couple of coffees a month. What they do not give you is anything real-estate shaped: no listing pages, no per-listing inquiry forms, no broker-disclosure footer (which most states' advertising rules expect on every page), no idea what a “featured property” is. You will build all of that from generic blocks, and you will resize every photo yourself. Budget two or three weekends for a first version and a few hours every time you list a home.
Agent template builders
Placester, AgentFire and their peers are built for agents. Listing pages, agent bio layouts and lead forms come out of the box. The catch is the add-ons: IDX is typically a separate monthly fee, some charge setup, and the entry price often buys a template with a paid upgrade path for anything custom. Still, for around a thousand dollars a year you get a professional site without doing it all by hand.
IDX lead platforms
Real Geeks and its category are lead-generation machines that happen to include a website. The website exists to capture buyers who register to search listings, then feed them into a CRM and drip sequence. That works when you are also spending a few hundred to a few thousand dollars a month on ads to fill the funnel. Without ad spend, you are paying for a search engine nobody visits.
Luxury agencies
Luxury Presence and similar firms sell a designed product: custom layouts, professional copy support, a project timeline and an account manager. For a team with a brand to protect and a marketing budget to match, it is a reasonable purchase. For a solo agent, a setup fee of $2,500 to $3,500, by Luxury Presence’s own figure, is five to seven and a half years of SiteCurb before the monthly fee starts.
The hidden costs
The monthly fee is the one they want you to look at. These are the ones you should:
- Setup fees. $500 to $6,500 up front, paid before you have seen a single lead. Often non-refundable.
- IDX fees. $10 to $125 a month, billed forever, sometimes with a separate MLS agreement to sign. See our guide to whether you need IDX at all.
- Contracts. 6- and 12-month terms are common at the higher tiers. Cancelling in month four can mean paying for months five through twelve.
- Demo calls. If you have to book a call to learn the price, you are being sold to, and the price is whatever the rep thinks you will accept.
- Your hours. A weekend fighting a page builder is a weekend not prospecting. At any reasonable hourly value, DIY is not free.
Multiply the monthly fee by 36, add every one-time charge, add every add-on times 36, and ask what the cancellation terms are. That three-year number, and that one answer, tell you more than any feature grid.
What a solo agent actually needs
Strip away the sales language and an individual agent’s website has five jobs. It has to load fast on a phone. It has to show your listings with good photos. It has to say who you are and where you work in your own words. It has to get an inquiry into your inbox within seconds. And it has to live at an address you own, so it survives a change of brokerage.
Nothing on that list requires an MLS feed, a CRM or a project manager. It requires a good template, a photo optimizer so your listing images do not weigh four megabytes each, and a contact form that emails you instantly with reply-to set so you can answer from your phone. That is what SiteCurb is: eleven templates, your listings with auto-optimized photos, tagline and why-me and testimonial fields for your voice, contact and per-listing inquiry forms, and a “get new listings first” subscriber block, at yourname.sitecurb.com, for $39 a month. You can see all eleven templates running as live sites on the examples page before you sign up.
Verdict
Budget $468 a year for a site you own and control, and spend the difference on photography or postcards. Pay $2,700 or more only if you are also buying the ad traffic that makes an IDX funnel worth it. Never pay a setup fee to find out whether you like a product. Build a SiteCurb site free and decide when it is finished.
Questions people ask
How much does a realtor website cost per month?
Anywhere from about $17 a month on a DIY builder to $300 or more on an agency platform. Most agent-specific builders sit between $39 and $165 a month before setup and IDX fees. SiteCurb is $39 a month with nothing added.
How much does a realtor website cost per year?
Roughly $200 to $470 for a DIY builder, about $1,000 for an agent template builder with IDX, $2,700 to $5,400 for an IDX lead platform, and $6,100 or more for a luxury agency, counting setup fees in year one. SiteCurb is $468 a year.
Why do most real estate website companies hide their prices?
Because the headline monthly fee is only part of the bill. Setup charges, IDX licensing and annual contracts are easier to explain on a demo call than on a pricing page. If a price is not published, budget for the year-one total, not the monthly number.
How long does it take to build a realtor website?
An afternoon on a self-serve builder made for agents, like SiteCurb. A weekend or two on a general builder like Wix, because you build the real-estate pages yourself. AgentFire quotes 1.5 to 4+ weeks for its design packages, and custom agency builds take weeks to months.
Do I need IDX on my realtor website?
Only if your site's job is buyer search: people browsing every listing in your market on your site instead of Zillow. That takes paid traffic to work. If your site's job is to show your own listings and make people who Google you want to call, you don't need an MLS feed, and you skip $10 to $125 a month in IDX fees.
Can I just use my brokerage's website?
You can, and it costs nothing, but the page belongs to the brokerage: their brand, their address, and it disappears the day you change brokerages. Your own site is the one address on your cards and sign riders that moves with you.
Is a $6,000 real estate website worth it?
For a team spending heavily on paid buyer leads and needing a custom-designed site, it can be. For a solo agent whose leads come from referrals, listings and local reputation, the extra spend rarely changes outcomes. The site's job is to confirm you are the right choice, and a $468-a-year site does that job.
Can I get a real estate website for free?
Your brokerage probably gives you a profile page, and free builder tiers exist, but both come with someone else's branding and address. A free site you do not own is a roster entry, not a website. Budget at least a few hundred dollars a year if you want your own address and your own leads.
What does SiteCurb cost in total?
$39 a month, or $468 a year and $1,404 over three years. There is no setup fee, no IDX fee, no contract and no cancellation charge. You build the site free and only pay when you publish it, with a 14-day free trial on top.