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Arizona · advertising rules

What a real estate agent's website must show in Arizona

Arizona's rule is short and centred on one thing: the employing broker's legal name, or the DBA on the broker's license certificate, must appear in a clear and prominent manner on your advertising. The rule says outright that a website or other electronic medium aimed at Arizona residents is advertising. Advertise your own property and the ad must say "owner/agent".

Updated Rules read 2026-09-06

Does a website count as advertising in Arizona?

  • Offering property through an electronic medium such as the Internet or website technology that targets Arizona residents is advertising under the rule. Ariz. Admin. Code R4-28-502

    “electronic medium, such as the Internet or web site technology, that targets residents of this state”

What every advertisement must show

  • The employing broker's legal name, or the DBA name shown on the employing broker's license certificate, displayed in a clear and prominent manner. Ariz. Admin. Code R4-28-502

    “employing broker's legal name or the dba name contained on the employing broker's license certificate”

  • When you advertise property you own, the words "owner/agent". Ariz. Admin. Code R4-28-502

  • When you advertise another broker's listing, the listing broker's name in a clear and prominent manner. Ariz. Admin. Code R4-28-502

Websites specifically

  • The rule brings websites in by the definition above; it does not add separate homepage disclosures or a license-number requirement for the web. The employing broker's name, clear and prominent, is the requirement your site has to meet. Ariz. Admin. Code R4-28-502

Team names

  • The rule addresses trade names rather than team names: a broker using a trade name or franchise name must display the licensed name alongside it, with wording that each office is independently owned and operated, or other language the Commissioner approves. Ariz. Admin. Code R4-28-502

    “Each (TRADE NAME or FRANCHISE) office is independently owned and operated”

What gets agents in trouble

Worth knowing

How SiteCurb handles this

Every SiteCurb site has a broker-disclosure footer on every page: your name, your brokerage, your license number, and the disclosure text your state expects, next to your contact details and never in smaller type than the rest of the footer. Fill it in once and it is on every page, including listings.

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How many agents this applies to

14,167 real estate agents were working in Arizona when we last counted, across 66brokerage offices. That is agents with a live profile on a brokerage's own site, not everyone holding a licence, so it is the population these rules actually bind day to day. The Arizona brokerage directory breaks it down office by office. Counted 2026-09-13.

Sources

This page paraphrases the rules; the rules themselves are what bind you. Each was read on the date shown. If the ADRE changes a rule, the page will lag until it is read again.

Not legal advice. When a rule and this page disagree, the rule wins; when in doubt, ask your broker or the ADRE.

Questions people ask

Does my broker's name need to be on every page of the site?

The rule asks for the employing broker's name in a clear and prominent manner on the advertising; the plainest way to satisfy that for a website is a header or footer on every page. SiteCurb's disclosure footer does that by default.

Can I use my brokerage's DBA instead of its legal name?

Yes, if it is the DBA shown on the employing broker's license certificate.

I'm selling my own house through my site. Anything special?

Add "owner/agent" to the listing. The rule requires it whenever a licensee advertises property they own.