New Hampshire · advertising rules
What a real estate agent's website must show in New Hampshire
New Hampshire's advertising rule is in the Real Estate Practice Act's list of prohibited conduct, RSA 331-A:26. A salesperson or broker may not advertise in any manner without stating the name of the principal broker (for an individual principal broker license) or the business name as licensed that they operate under. False, misleading or deceptive advertising of real estate or a licensee's services is also prohibited. The Commission's rules add no advertising requirements, and there are no website, social media or team provisions.
Updated Rules read 2026-10-07
Does a website count as advertising in New Hampshire?
The statute applies to advertising "in any manner", so a website or social media is covered like any other ad. There is no website-specific provision. RSA 331-A:26
“advertising in any manner without stating the name of the individual principal broker when licensed under an individual principal broker license or business name as licensed for whom or under whom the salesperson or broker operates”
What every advertisement must show
The name of your individual principal broker (if the firm is licensed under an individual principal broker license) or the business name as licensed, for whom or under whom you operate. RSA 331-A:26
Websites specifically
There is no website-specific rule. A website is advertising "in any manner", so it states the principal broker's name or the licensed business name. RSA 331-A:26
Team names
New Hampshire's statute and rules have no team provision. Team advertising still has to state the principal broker's name or the licensed business name. RSA 331-A:26
What gets agents in trouble
Advertising in any manner without the principal broker's name or the licensed business name. RSA 331-A:26
Advertising the availability of real estate, or a licensee's services, in a false, misleading or deceptive manner. RSA 331-A:26
“Advertising the availability of real estate or the services of a licensee in a false, misleading or deceptive manner.”
Worth knowing
The statute makes one exception, cross-referenced to RSA 331-A:16, IV(c); this page does not summarise it. RSA 331-A:26
RSA 331-A:26 does not require a license number, phone number or address in advertising; it requires the principal broker's or licensed business name. RSA 331-A:26
Every SiteCurb site has a broker-disclosure footer on every page, listings included: your name, your brokerage and your license number, plus a disclosure field for the text and links your state requires (Texas agents get a one-click helper for the two TREC links). Fill it in once and it is on every page.
How many agents this applies to
1,233 real estate agents were working in New Hampshire when we last counted, across 8 brokerage offices. That is agents with a live profile on a brokerage's own site, not everyone holding a licence, so it is the population these rules actually bind day to day. The New Hampshire brokerage directory breaks it down office by office. Counted 2026-10-07.
Sources
This page paraphrases the rules; the rules themselves are what bind you. Each was read on the date shown. If the Commission changes a rule, the page will lag until it is read again.
- RSA 331-A:26 — Prohibited Conduct (X, XXVI) — read 2026-10-07
- Regulator: New Hampshire Real Estate Commission (Office of Professional Licensure and Certification)
Not legal advice. When a rule and this page disagree, the rule wins; when in doubt, ask your broker or the Commission.
Questions people ask
What has to be on my website in New Hampshire?
Your principal broker's name, or the business name as licensed, that you operate under. On SiteCurb the broker-disclosure footer carries the brokerage on every page.
Does New Hampshire have team-name rules?
Not in the statute or the Commission's rules. Team advertising still needs the principal broker's or licensed business name.
Do I need my license number in ads?
Not under RSA 331-A:26; it asks for the principal broker's or licensed business name.