What a real estate agent's website must show in Colorado

Does a website count as advertising in Colorado?

• Advertising is the promotion, solicitation or representation of brokerage services, and Chapter 1 lists websites, social media, electronic mailings and email signatures among its examples. A bare URL or email address is not advertising unless it is used directly to promote or solicit. Electronic Media includes websites, electronic mailings, social media, banner ads, virtual tours and YouTube; a "Viewable Page" is any page, scrolling or not, including frame pages. 4 CCR 725-1, Chapter 6, Rule 6.104 CCR 725-1, Chapter 1

  “Electronic Media may include, but is not limited to, websites, electronic mailings, social media such as Twitter and Facebook, banner advertisements, virtual tours, and YouTube.”

What every advertisement must show

• Your brokerage firm's name, clearly and conspicuously, on all advertising. The one exemption is property you own that is not listed with your firm. 4 CCR 725-1, Chapter 6, Rule 6.10

  “All Advertising must be done clearly and conspicuously in the name of the Broker's Brokerage Firm.”

• The name under which you and your firm appear in the Commission's records — nothing else. A firm may also show its office and branch locations. 4 CCR 725-1, Chapter 6, Rule 6.10

• If your firm uses a trade name or trademark owned by someone else (a franchise), one of two statements in a clear and conspicuous manner: "Each (trade name) brokerage business is independently owned and operated." or "Each office independently owned and operated." 4 CCR 725-1, Chapter 6, Rule 6.10

Websites specifically

• When you own or control the electronic media, each viewable page must include your brokerage firm's name. A viewable page is "a page that may or may not scroll beyond the border of the screen and includes the use of frame pages" — so a long scrolling page counts once, but every separate page counts. 4 CCR 725-1, Chapter 6, Rule 6.104 CCR 725-1, Chapter 1

  “each Viewable Page must include the Broker's Brokerage Firm's name”

• Expired listings must be removed from your site within three days of the listing contract expiring. If a third party syndicates your listings, you must send a written request to remove expired listings within the same three days. 4 CCR 725-1, Chapter 6, Rule 6.10

• Email, chat, instant messages, newsgroups, discussion lists, bulletin boards and blogs used to advertise must use the firm's name — though once you have disclosed your firm to a specific consumer you need not repeat it to them. 4 CCR 725-1, Chapter 6, Rule 6.10

• Where space is genuinely limited, the firm's name must be disclosed clearly and conspicuously within the first click. 4 CCR 725-1, Chapter 6, Rule 6.10

  “within the first click of the mouse”

Team names

• A team is two or more brokers within one brokerage firm who cooperate on an ongoing basis to conduct a substantial portion of their brokerage services together. 4 CCR 725-1, Chapter 1

• A team name may not include Realty, Real estate, Realtors, Company, Corporation, Corp., Inc., LLC, LP, LLP, or any other term implying a separate entity from the brokerage firm. 4 CCR 725-1, Chapter 6, Rule 6.10

• All team advertising must clearly and conspicuously include, and sit in conjunction with, the legal name or trade name of the brokerage firm. 4 CCR 725-1, Chapter 6, Rule 6.10

  “All Team Advertising must clearly and conspicuously include and be in conjunction with the legal name or Trade Name of the Brokerage Firm.”

• The firm must be able to name the brokers on any team when a consumer, the Commission or another broker asks, and a team's name may not be used by brokers outside the firm. 4 CCR 725-1, Chapter 6, Rule 6.10

What gets agents in trouble

• Advertising that misleads the public about who the broker or the brokerage firm is. 4 CCR 725-1, Chapter 6, Rule 6.10

• Using a professional designation unless you are in good standing and the public can verify it; advertising an award or achievement you cannot substantiate on request. 4 CCR 725-1, Chapter 6, Rule 6.10

• Advertising the availability or price of a property without authority from the owner or the owner's broker. 4 CCR 725-1, Chapter 6, Rule 6.10

• Quoting any price other than the one agreed between the broker and the owner. 4 CCR 725-1, Chapter 6, Rule 6.10

• Recapping past sales in an area without citing the data source and disclaiming that the sales were not necessarily yours. 4 CCR 725-1, Chapter 6, Rule 6.10

Worth knowing

• Colorado does not require a license number in advertising under Rule 6.10; it requires the brokerage firm's name as recorded with the Commission. 4 CCR 725-1, Chapter 6, Rule 6.10

• You are responsible for the accuracy of everything in your advertising, including MLS data and the identification of the brokers involved in a sale, though you have no duty to investigate what a seller or an assessor's record tells you. 4 CCR 725-1, Chapter 6, Rule 6.10

• Dates: LII's history for Chapter 6 shows amendments effective 1 January 2020, 30 July 2020, 30 November 2021 and 30 March 2024. 4 CCR 725-1, Chapter 6, Rule 6.10

How many agents this applies to

5,164 real estate agents were working in Colorado when we last counted, across 36brokerage offices. That is agents with a live profile on a brokerage's own site, not everyone holding a licence, so it is the population these rules actually bind day to day. The Colorado brokerage directory breaks it down office by office. Counted 2026-09-13.

Sources

This page paraphrases the rules; the rules themselves are what bind you. Each was read on the date shown. If the Division of Real Estate changes a rule, the page will lag until it is read again.

• 4 CCR 725-1, Chapter 6, Rule 6.10 — Advertising — read 2026-09-06
• 4 CCR 725-1, Chapter 1 — Definitions (Electronic Media, Viewable Page, Team, Trade Name) — read 2026-09-06
• Regulator: Colorado Division of Real Estate (Real Estate Commission)

Not legal advice. When a rule and this page disagree, the rule wins; when in doubt, ask your broker or the Division of Real Estate.

Questions people ask