Idaho · advertising rules
What a real estate agent's website must show in Idaho
Idaho's advertising rule is a short statute, Idaho Code §54-2053. All advertising of listed property, and all advertising by branch offices, must clearly and conspicuously contain the broker's licensed business name, and a new business name can't be used until the Commission approves the change. Only licensees actively licensed in Idaho may be named in an Idaho broker's advertising. No advertising may be misleading. Idaho has no website, social media or team provisions.
Updated Rules read 2026-10-07
Does a website count as advertising in Idaho?
The statute applies to "any type of advertising" and "all advertising" of listed property without listing media, so a website is covered like any other ad. There is no website-specific provision. Idaho Code §54-2053
What every advertisement must show
The broker's licensed business name, clearly and conspicuously, in all advertising of listed property and all advertising by licensed branch offices. Idaho Code §54-2053
“All advertising of listed property shall clearly and conspicuously contain the broker’s licensed business name.”
Websites specifically
There is no website-specific rule. A website advertising listed property shows the broker's licensed business name clearly and conspicuously. Idaho Code §54-2053
Team names
Idaho's License Law has no team provision. Team advertising of listed property needs the broker's licensed business name clearly and conspicuously, like any other, and everyone named must be actively licensed in Idaho. Idaho Code §54-2053
What gets agents in trouble
Naming, in an Idaho broker's advertising of Idaho property, anyone who isn't actively licensed in Idaho. Idaho Code §54-2053
“Only licensees who are actively licensed in Idaho may be named by an Idaho broker in any type of advertising of Idaho real property”
Using a new business name in advertising before the Commission approves the change of business name. Idaho Code §54-2053
Misleading advertising, meaning information that, taken as a whole, has a distinct probability of deceiving the people it is meant to influence. Idaho Code §54-2053
“Information is misleading if, when taken as a whole, there is a distinct probability that such information will deceive the persons whom it is intended to influence.”
Worth knowing
§54-2053 does not require a license number, phone number or address; it requires the broker's licensed business name. Idaho Code §54-2053
Every SiteCurb site has a broker-disclosure footer on every page, listings included: your name, your brokerage and your license number, plus a disclosure field for the text and links your state requires (Texas agents get a one-click helper for the two TREC links). Fill it in once and it is on every page.
How many agents this applies to
1,044 real estate agents were working in Idaho when we last counted, across 9 brokerage offices. That is agents with a live profile on a brokerage's own site, not everyone holding a licence, so it is the population these rules actually bind day to day. The Idaho brokerage directory breaks it down office by office. Counted 2026-10-07.
Sources
This page paraphrases the rules; the rules themselves are what bind you. Each was read on the date shown. If the Commission changes a rule, the page will lag until it is read again.
- Idaho Code §54-2053 — Advertising — read 2026-10-07
- Regulator: Idaho Real Estate Commission
Not legal advice. When a rule and this page disagree, the rule wins; when in doubt, ask your broker or the Commission.
Questions people ask
What has to be on my website in Idaho?
Your broker's licensed business name, clearly and conspicuously, wherever you advertise listed property. On SiteCurb the broker-disclosure footer carries it on every page.
Does Idaho have team-name rules?
Not in the License Law. The general rule applies: the broker's licensed business name, clearly and conspicuously, and only Idaho-licensed people named.
Can I change my brokerage name on my site right away?
Only once the Commission has approved the notice of change in business name; the statute bars showing a new name in advertising before that.