Minnesota · advertising rules
What a real estate agent's website must show in Minnesota
Minnesota's advertising rule is a short statute, §82.69: any advertising by a licensee must clearly and conspicuously display the real estate brokerage name. A salesperson or broker on a team may use the team name in advertising only if the primary broker authorises it and the brokerage name is still clearly and conspicuously displayed. A licensee also needs a signed listing agreement or other written authorization before advertising a property to the public.
Updated Rules read 2026-10-07
Does a website count as advertising in Minnesota?
The statute applies to "any advertising by a licensee" without listing media, so a website or social media post is covered like any other ad. It has no website-specific provision. Minn. Stat. §82.69
“Any advertising by a licensee must clearly and conspicuously display the real estate brokerage name.”
What every advertisement must show
The real estate brokerage name, displayed clearly and conspicuously. Minn. Stat. §82.69
“Any advertising by a licensee must clearly and conspicuously display the real estate brokerage name.”
Websites specifically
There is no website-specific rule. A website is advertising like any other, so the brokerage name is displayed clearly and conspicuously on it. Minn. Stat. §82.69
Team names
A team or group name may appear in advertising only if the primary broker of your brokerage authorises it, and the brokerage name must still be clearly and conspicuously displayed. Minn. Stat. §82.69
“the licensee may include the team or group name in the advertising only under the following conditions: (1) the inclusion of the team or group name is authorized by the primary broker of the brokerage to which the salesperson or broker is licensed; and (2) the real estate brokerage name must be clearly and conspicuously displayed in the advertising”
What gets agents in trouble
Advertising a property to the general public as available for sale or lease without first getting a signed listing agreement or other signed written authorization from the owner or someone authorised to offer it. Minn. Stat. §82.66
Advertising in any manner that is misleading or inaccurate about properties, terms, values, policies or services. Minn. Stat. §82.81
“advertise in any manner that is misleading or inaccurate with respect to properties, terms, values, policies, or services conducted by the licensee”
Worth knowing
Section 82.69 does not require a license number, phone number or address in advertising; it requires the brokerage name. Minn. Stat. §82.69
Every SiteCurb site has a broker-disclosure footer on every page, listings included: your name, your brokerage and your license number, plus a disclosure field for the text and links your state requires (Texas agents get a one-click helper for the two TREC links). Fill it in once and it is on every page.
How many agents this applies to
3,043 real estate agents were working in Minnesota when we last counted, across 26 brokerage offices. That is agents with a live profile on a brokerage's own site, not everyone holding a licence, so it is the population these rules actually bind day to day. The Minnesota brokerage directory breaks it down office by office. Counted 2026-10-07.
Sources
This page paraphrases the rules; the rules themselves are what bind you. Each was read on the date shown. If the Department of Commerce changes a rule, the page will lag until it is read again.
- Minn. Stat. §82.69 — Advertising requirements — read 2026-10-07
- Minn. Stat. §82.66 — Contracts (listing agreements) — read 2026-10-07
- Minn. Stat. §82.81 — Prohibitions (subd. 12) — read 2026-10-07
- Regulator: Minnesota Department of Commerce, Real Estate licensing
Not legal advice. When a rule and this page disagree, the rule wins; when in doubt, ask your broker or the Department of Commerce.
Questions people ask
What has to be on my website in Minnesota?
Your brokerage's name, clearly and conspicuously. On SiteCurb the broker-disclosure footer carries it on every page; if your team name leads the site, make sure the brokerage name is easy to see as well.
Can I advertise under my team's name?
Yes, if your primary broker authorises the team name and the brokerage name is clearly and conspicuously displayed in the same advertising.
Do I need a license number in Minnesota ads?
Not under §82.69, which asks only for the brokerage name.