What a real estate agent's website must show in New Mexico

Does a website count as advertising in New Mexico?

• Yes. The requirements apply to all forms of advertising, including print, audio and video, computer presentations, and online and electronic media. 16.61.32.8 NMAC

  “These requirements apply to all forms of advertising, including but not limited to print, audio and video recordings, computer presentations, online and electronic media.”

What every advertisement must show

• For an associate broker: the trade name and current telephone number of the brokerage, as registered with the Commission. 16.61.32.8 NMAC

• The brokerage trade name and telephone number prominently displayed, in a type size not less than 33 percent of the type size of your name, or of the team name for a team. 16.61.32.8 NMAC

  “the brokerage trade name and telephone number shall be prominently displayed in a type size not less than thirty-three percent of the type size of the associate broker’s name, or in the case of a team of associate brokers, the team name”

• For a qualifying broker: at minimum, the trade name and current brokerage office telephone number as registered with the Commission (other numbers may be added). 16.61.32.8 NMAC

Websites specifically

• Online and electronic advertising follows the same rules: the brokerage trade name and telephone number on your website, at least a third the size of your name. 16.61.32.8 NMAC

• Electronic displays of limited information, such as thumbnails, text messages, links and tweets of 200 characters or less, are exempt if they link to a display that includes all the required disclosures. 16.61.32.8 NMAC

  “such displays are exempt from the disclosure requirement provided such displays are linked to a display that includes all of the required disclosures”

Team names

• For a team of associate brokers, the size test runs against the team name: the brokerage trade name and phone number must be at least 33 percent of the team name's type size. The rule has no team-name word list. 16.61.32.8 NMAC

What gets agents in trouble

• Advertising that isn't a true and factual representation of the property, the services or the brokerage, or that would confuse or mislead the public. 16.61.32.8 NMAC

• Advertising property you own or partly own for sale or exchange without saying, in the ad and on signs, that you own it (unless a third-party broker lists it). 16.61.32.8 NMAC

• Using the brokerage's phone number in an ad for your own property without also showing the brokerage's registered trade name. 16.61.32.8 NMAC

Worth knowing

• 16.61.32.8 NMAC does not require a license number; it requires the brokerage trade name and telephone number as registered with the Commission. 16.61.32.8 NMAC

How many agents this applies to

1,156 real estate agents were working in New Mexico when we last counted, across 7 brokerage offices. That is agents with a live profile on a brokerage's own site, not everyone holding a licence, so it is the population these rules actually bind day to day. The New Mexico brokerage directory breaks it down office by office. Counted 2026-10-07.

Sources

This page paraphrases the rules; the rules themselves are what bind you. Each was read on the date shown. If the Commission changes a rule, the page will lag until it is read again.

• 16.61.32.8 NMAC — Advertisements — read 2026-10-07
• Regulator: New Mexico Real Estate Commission (Regulation and Licensing Department)

Not legal advice. When a rule and this page disagree, the rule wins; when in doubt, ask your broker or the Commission.

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