What a real estate agent's website must show in Alabama

Does a website count as advertising in Alabama?

• The rules apply to "any advertisement" and "any medium of advertising" and do not list or carve out media, so websites and social media are covered. Neither the statute nor the rule has a website-specific provision. Code of Ala. §34-27-36

What every advertisement must show

• The name or trade name of your qualifying broker or company, appearing prominently, whenever you advertise yourself as a real estate agent. Code of Ala. §34-27-36Ala. Admin. Code r. 790-X-3-.16

• "Prominently" means a font size equal to or larger than any other name, text or logo in the ad (other than terms like "for sale" or "for lease"), situated and sized to gain the attention of consumers viewing it. Code of Ala. §34-27-36Ala. Admin. Code r. 790-X-3-.16

  ““prominently” means using a font size that is equal to or larger than any other name, text, or logo, other than terms like “for sale” or “for lease,” in the advertisement and situated and sized for the purpose of gaining the attention of consumers viewing the advertisement”

Websites specifically

• There is no website-specific rule. A website advertising you is advertising like any other, so your brokerage's name or trade name has to be at least as large as your own name, your logo and any other text on it. Code of Ala. §34-27-36Ala. Admin. Code r. 790-X-3-.16

Team names

• Anyone advertising as part of a team must include the name of at least one team member and the name of the company they are licensed with, use "team" or "group" in the team name, and get the qualifying broker's written authorization to use the team name. Code of Ala. §34-27-39

  “(1) Include the name of at least one of the team members in the advertisement. (2) Include the name of the company with whom the licensee is licensed in the advertisement. (3) Include the term “team” or “group” in the team name. (4) Receive written authorization from the qualifying broker of the licensee to include the team name in the advertisement.”

• A team doesn't need its own license or registration, has a designated team leader registered with the qualifying broker, and no one may be on more than one team. The Commission is directed to adopt rules on team names and team advertising; the statute's list is the minimum. Code of Ala. §34-27-39

What gets agents in trouble

• Advertising yourself as a real estate agent without your qualifying broker's or company's name appearing prominently. Code of Ala. §34-27-36

• Publishing any advertisement that deceives or is likely to deceive the public, or tends to create a misleading impression. Code of Ala. §34-27-36

  “Publishing or causing to be published any advertisement that deceives or that is likely to deceive the public, or that in any manner tends to create a misleading impression.”

• A continued and flagrant course of misrepresentation or false promises through any medium of advertising. Code of Ala. §34-27-36

Worth knowing

• Alabama's advertising provisions do not require a license number, phone number or address; they require the broker's or company's name or trade name, prominently. Code of Ala. §34-27-36Ala. Admin. Code r. 790-X-3-.16

How many agents this applies to

1,937 real estate agents were working in Alabama when we last counted, across 17 brokerage offices. That is agents with a live profile on a brokerage's own site, not everyone holding a licence, so it is the population these rules actually bind day to day. The Alabama brokerage directory breaks it down office by office. Counted 2026-10-07.

Sources

This page paraphrases the rules; the rules themselves are what bind you. Each was read on the date shown. If the Commission changes a rule, the page will lag until it is read again.

• Code of Ala. §34-27-36 — Disciplinary action (a)(5), (6), (15) — read 2026-10-07
• Code of Ala. §34-27-39 — Scope and operation of teams — read 2026-10-07
• Ala. Admin. Code r. 790-X-3-.16 — Advertising — read 2026-10-07
• Regulator: Alabama Real Estate Commission

Not legal advice. When a rule and this page disagree, the rule wins; when in doubt, ask your broker or the Commission.

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