Alaska · advertising rules
What a real estate agent's website must show in Alaska
Alaska's advertising requirements sit in the Real Estate Commission's list of grounds for suspending or revoking a license, 12 AAC 64.130. Any advertisement to buy, sell, rent, lease or exchange real estate must include the broker's business name registered with the department, even for property the licensee owns, and a property may be advertised only with the owner's written authority. The rules have no website, social media or team provisions.
Updated Rules read 2026-10-07
Does a website count as advertising in Alaska?
The rule applies to "all real estate advertised to the public", without listing media or carving any out, so a website is covered. There is no website-specific provision. 12 AAC 64.130
“this paragraph applies to all real estate advertised to the public including that owned by the licensee”
What every advertisement must show
The broker's business name registered with the department, in any ad to buy, sell, rent, lease or exchange real estate, including property you own. 12 AAC 64.130
“advertising to buy, sell, rent, lease or exchange any real estate without including in the advertisement the broker's business name registered with the department”
Websites specifically
There is no website-specific rule. A website advertising property includes the broker's registered business name like any other ad. 12 AAC 64.130
Team names
Alaska's real estate regulations have no team provision. Team advertising of property still needs the broker's registered business name. 12 AAC 64.130
What gets agents in trouble
Advertising a property for sale, lease or rent without first getting the written authority of the owner or the owner's authorised agent. 12 AAC 64.130
Advertising real estate without the broker's registered business name. 12 AAC 64.130
Failing to disclose to all parties in a transaction that you are licensed, or the name of the broker or company you are licensed under. 12 AAC 64.130
Worth knowing
12 AAC 64.130 does not require a license number, phone number or address in advertising; it requires the broker's registered business name. 12 AAC 64.130
Every SiteCurb site has a broker-disclosure footer on every page, listings included: your name, your brokerage and your license number, plus a disclosure field for the text and links your state requires (Texas agents get a one-click helper for the two TREC links). Fill it in once and it is on every page.
How many agents this applies to
263 real estate agents were working in Alaska when we last counted, across 3 brokerage offices. That is agents with a live profile on a brokerage's own site, not everyone holding a licence, so it is the population these rules actually bind day to day. The Alaska brokerage directory breaks it down office by office. Counted 2026-10-07.
Sources
This page paraphrases the rules; the rules themselves are what bind you. Each was read on the date shown. If the Commission changes a rule, the page will lag until it is read again.
- 12 AAC 64.130 — Grounds for revocation or suspension ((6), (8), (9)) — read 2026-10-07
- Regulator: Alaska Real Estate Commission (Division of Corporations, Business and Professional Licensing)
Not legal advice. When a rule and this page disagree, the rule wins; when in doubt, ask your broker or the Commission.
Questions people ask
What has to be on my website in Alaska?
Your broker's business name as registered with the department, wherever you advertise property. On SiteCurb the broker-disclosure footer carries it on every page.
Do I need the broker's name when advertising my own home?
Yes. The requirement applies to all real estate advertised to the public, including property you own.
Does Alaska have team-name rules?
Not in the Commission's regulations. Advertising still has to include the broker's registered business name.