What a real estate agent's website must show in Connecticut

Does a website count as advertising in Connecticut?

• Yes, explicitly. The regulation has separate requirements for print advertising, internet websites, and social media, apps, text messages and email. Regs. Conn. State Agencies §20-328-5a

  “Any salesperson or associate broker advertising via publishing or posting on a social media website or a computer or mobile phone application, a text message or similar messaging service or an email shall include the name of the salesperson or associate broker as it appears on the salesperson's or associate broker's license, prominently displayed”

What every advertisement must show

• Every ad: the broker's name. A broker may not advertise without disclosing their name, nor let associates use individual names, phone numbers or addresses to the exclusion of the broker's name. Regs. Conn. State Agencies §20-328-5a

  “The broker shall neither advertise without disclosing the broker's name nor permit any person associated with the broker to use individual names, telephone numbers or mailing addresses, to the exclusion of the name of such broker.”

• Print ads by an agent: the agent's licensed name and phone or email, and the supervising licensee's licensed name and phone or email, the supervising licensee's contact information in the same or a larger font. Regs. Conn. State Agencies §20-328-5a

Websites specifically

• On each page of an agent's website, prominently: the agent's name as licensed, the agent's phone number or email address, and the last date the property information was revised (not needed if it updates automatically from the MLS). Regs. Conn. State Agencies §20-328-5a

  “shall prominently display on each page of the website the name of the salesperson or associate broker as it appears on the salesperson's or associate broker's license, a phone number or email address for such salesperson or associate broker and the last date on which property information shown on the internet website was revised”

• Each page must also include the supervising licensee's name as licensed, in at least the same font size as the agent's name, and the supervising licensee's phone or email in at least the same font size as the agent's contact information. Regs. Conn. State Agencies §20-328-5a

• Social media posts, apps, text messages and email: your licensed name, prominently, and a link to a website that meets the website rules. Regs. Conn. State Agencies §20-328-5a

• Advertising another broker's listing needs the listing broker's permission, an update within 72 hours of any change to the listing, and a disclosure that it is not listed with you. Regs. Conn. State Agencies §20-328-5a

Team names

• No salesperson, associate broker or supervising licensee may use "team", "realty", "agency", "company", "partners", "incorporated", "limited liability company" or similar words, or abbreviations, implying a business entity, unless they are a licensed business entity. Regs. Conn. State Agencies §20-328-5a

  “No salesperson, supervising licensee or associate broker shall use in any advertisement the word "incorporated", "corporation", "company", "limited liability company", "partnership", "partners", "agency", "realty" or "team", or any abbreviation or variation thereof, or any other word that implies that an individual licensee is a business entity, unless such salesperson, supervising licensee or associate broker is a licensed business entity.”

What gets agents in trouble

• Advertising another's property in a way that suggests the offer comes from a private party not in the real estate business. Regs. Conn. State Agencies §20-328-5a

• Changing another broker's listing information without that broker's express permission. Regs. Conn. State Agencies §20-328-5a

• Misrepresenting or concealing material facts, or misrepresenting a selling price to a lender or anyone else. Regs. Conn. State Agencies §20-328-5a

• Using "team" or similar business-entity words when you are not a licensed business entity. Regs. Conn. State Agencies §20-328-5a

Worth knowing

• §20-328-5a does not require a license number; it requires names as they appear on the licenses, contact details and, on websites, the last-revised date. Regs. Conn. State Agencies §20-328-5a

How many agents this applies to

3,886 real estate agents were working in Connecticut when we last counted, across 46 brokerage offices. That is agents with a live profile on a brokerage's own site, not everyone holding a licence, so it is the population these rules actually bind day to day. The Connecticut brokerage directory breaks it down office by office. Counted 2026-10-07.

Sources

This page paraphrases the rules; the rules themselves are what bind you. Each was read on the date shown. If the Commission changes a rule, the page will lag until it is read again.

• Regs. Conn. State Agencies §20-328-5a — Misrepresentation, disclosure and advertising — read 2026-10-07
• Regulator: Connecticut Real Estate Commission (Department of Consumer Protection)

Not legal advice. When a rule and this page disagree, the rule wins; when in doubt, ask your broker or the Commission.

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