Nevada · advertising rules
What a real estate agent's website must show in Nevada
Nevada's advertising regulation, NAC 645.610, requires the licensee's license number in every advertisement, shown conspicuously. The name of the brokerage firm must be clearly identified with prominence, judged by its type style, size, color and placement. Advertising expressly includes social media, the internet and unsolicited email, and a team name must contain the name and license number of at least one team member.
Updated Rules read 2026-10-07
Does a website count as advertising in Nevada?
Yes, by name. The regulation defines advertisement to include broadcast and electronic media, unsolicited email, social media, the internet, billboards and signs, plus business cards and stationery; marketing property online or by email is advertising. NAC 645.610NAC 645.613
“including, without limitation, by unsolicited electronic mail and social media, the Internet, billboards and signs”
What every advertisement must show
Your license number, included conspicuously in any advertisement (leading zeros, and letters after the period, are optional). NAC 645.610
“a licensee shall, in a conspicuous way, include his or her license number in any advertisements”
The name of the brokerage firm, clearly identified with prominence. The Division looks at the style, size and color of the type and where the name sits in the ad. NAC 645.610
“The name of a brokerage firm under which a real estate broker does business or with which a real estate broker-salesperson or salesperson is associated must be clearly identified with prominence in any advertisement.”
Under a franchise name: the broker's real, fictitious or corporate licensed name, conspicuously, and an acknowledgment that each office is independently owned and operated. NAC 645.610
Websites specifically
A website and its pages are advertising, so they carry your license number conspicuously and the brokerage firm's name with prominence. NAC 645.610
Unsolicited information about property, or marketing property, through the internet or email is deemed advertising and must meet all the advertising rules. Clicking an acceptance box online or in an email does not create an agency relationship with a client. NAC 645.613
Team names
You may advertise using "team" or "group" only if the team has more than one licensee, all members are employed by the same broker, the name isn't an unlawful trade name or deceptively similar to another business's name, and the ad meets all the other rules. NAC 645.611
The team or group name must contain the name and license number of at least one team member. NAC 645.611
“The name of the team or group contains the name and license number of at least one of the members of the team or group”
What gets agents in trouble
False or misleading advertising of licensed services. NAC 645.610
Using your (or a colleague's) name or number in an ad that says "for sale by owner" or "for lease by owner", unless you own the property and the ad says "by owner-broker" or "by owner-agent". NAC 645.610
Advertising, or putting a sign on, another broker's exclusive listing without that broker's prior written consent. NAC 645.610
Advertising a property you represent under an exclusive listing as "for sale by owner", or otherwise implying you don't represent the seller. NAC 645.610
Worth knowing
NAC 645.610 applies in addition to the advertising requirements of the statute, NRS 645.315. This page summarises the Commission's regulations; read the statute too before relying on it. NAC 645.610
Every SiteCurb site has a broker-disclosure footer on every page, listings included: your name, your brokerage and your license number, plus a disclosure field for the text and links your state requires (Texas agents get a one-click helper for the two TREC links). Fill it in once and it is on every page.
How many agents this applies to
2,683 real estate agents were working in Nevada when we last counted, across 17 brokerage offices. That is agents with a live profile on a brokerage's own site, not everyone holding a licence, so it is the population these rules actually bind day to day. The Nevada brokerage directory breaks it down office by office. Counted 2026-10-07.
Sources
This page paraphrases the rules; the rules themselves are what bind you. Each was read on the date shown. If the Division changes a rule, the page will lag until it is read again.
- NAC 645.610 — Restrictions on advertising; use of name under which licensee is licensed — read 2026-10-07
- NAC 645.611 — Advertisement of services: use of terms "team" and "group" — read 2026-10-07
- NAC 645.613 — Dissemination of unsolicited information through Internet or electronic mail — read 2026-10-07
- Regulator: Nevada Real Estate Division (Department of Business and Industry) and Real Estate Commission
Not legal advice. When a rule and this page disagree, the rule wins; when in doubt, ask your broker or the Division.
Questions people ask
What has to be on my website in Nevada?
Your license number, shown conspicuously, and your brokerage firm's name, identified with prominence in size, style, color and placement. On SiteCurb the broker-disclosure footer shows your name, brokerage and license number on every page; keep the brokerage name prominent in your header as well.
Do I really need my license number on every ad?
Yes. Nevada's regulation requires your license number, in a conspicuous way, in any advertisement, and the regulation's definition of advertisement includes business cards and stationery.
How do I name my team?
Include the name and license number of at least one member in the team name, make sure every member works for the same broker, and don't pick a name deceptively similar to another business's.